The art of making a decent movie trailer seems lost on modern filmmakers. Witness the trailer for Brüno - wherein every decent joke from the film is tactlessly revealed.
It wasn't always this way. In fact, the trailers of yesteryear were often imaginative and original productions all by themselves. (Witness two classic examples - Citizen Kane and Psycho).
IFC lists their choice for the 50 Greatest Trailers of All-Time. I recommend it mostly because their choice for #1 (Alien, above) just happens to be my choice as well. Can you imagine what it must have been like for the Smokey and the Bandit crowd to witness the brilliantly eerie Alien trailer in 1979?
