In 1995, Hulk Hogan turned down the product that would later be known as The George Foreman Grill (allegedly, according to him) in order to throw his considerable clout behind a "mall" pasta chain called Hulk Hogan's Pastamania.
Of course, the fast-food spaghetti concept sucked balls, and Pastamania was down for the three count within a year.
This, despite Hulk working heavy-handed plugs into his wrasslin' interviews throughout that year.